Privacy Policy

Last updated: 1st July 2026

This privacy policy describes how Dance Connect UK (“we”, “us”, “our”) collects, uses, and protects your personal information when you use our website and services at danceconnectuk.co.uk.

1. Who We Are

Dance Connect UK is the data controller for the personal information we collect. If you have any questions about this policy or how we handle your data, please contact us at:

📧 contact@danceconnectuk.co.uk

2. Information We Collect

We collect the following personal information:

• Name and email address
• Payment information (processed and stored securely via third party – Stripe)
• Membership and subscription details
• Communications you send to us
• For ambassador participants under 18: name, age, social media handle, and parental/guardian consent information
• We use Google Analytics to analyse website traffic and understand how visitors interact with our site. Google Analytics uses cookies to collect information such as how often users visit the site, what pages they visit, and what other sites they used prior to coming to our site. For details on how Google collects and processes this data, please visit google.com/policies/privacy/partners

3. How We Use Your Information

We use your information to:

• Create and manage your Dance Connect UK membership
• Process payments for your subscription
• Send you membership emails and updates
• Share exclusive member discounts and partner offers
• Send marketing communications (with your consent)
• Improve our website and services
• Comply with our legal obligations

Our lawful basis for processing your data:

• Contractual necessity — to provide your membership and process payments
• Legitimate interests — to improve our services and communicate with members
• Consent — for marketing communications and ambassador participation (parental consent for under 18s)

4. Data Processors

We share your data with the following trusted third party processors:

• Stripe — payment processing (stripe.com/gb/privacy)
• Mailchimp — email marketing communications (mailchimp.com/legal/privacy)
• GoDaddy — website hosting (godaddy.com/legal/agreements/privacy-policy)
• WPForms — form submissions (wpforms.com/privacy-policy)

These processors only use your data as instructed by us and are bound by strict data protection agreements.

5. Information Sharing

We do not sell, trade, or rent your personal information to third parties. We only share your data with the processors listed above who assist us in operating Dance Connect UK, on the condition that they keep your information confidential.

6. Data Retention

We retain your personal data for as long as your membership is active. If you cancel your membership, we will retain your data for up to 2 years for legal and accounting purposes, after which it will be securely deleted. You may request earlier deletion at any time (see Your Rights below).

7. Data Security

We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Our website uses SSL encryption and is protected by security software.

8. Cookies

We use cookies to enhance your experience on our website. We use a cookie consent tool which allows you to manage your cookie preferences. For full details of the cookies we use, please see our Cookie Policy.

9. Your Rights

Under UK GDPR you have the following rights regarding your personal data:

• Right to access — request a copy of the data we hold about you
• Right to rectification — request correction of inaccurate data
• Right to erasure — request deletion of your data (“right to be forgotten”)
• Right to restrict processing — request we limit how we use your data
• Right to data portability — request your data in a portable format
• Right to object — object to our processing of your data
• Right to withdraw consent — where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at hello@danceconnectuk.co.uk. We will respond within 30 days.

10. Children’s Data

We take the privacy of children seriously. For our Ambassador Programme, we only collect data relating to participants under the age of 18 with explicit parental or guardian consent. Parents and guardians may request access to, correction of, or deletion of their child’s data at any time by contacting us at contact@danceconnectuk.co.uk.

11. How to Complain

If you are unhappy with how we have handled your personal data, you have the right to complain to the Information Commissioner’s Office (ICO):

🌐 ico.org.uk
📞 0303 123 1113

We would always appreciate the opportunity to resolve any concerns directly — please contact us first at contact@danceconnectuk.co.uk.

12. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any significant changes by email or by posting a notice on our website. The date at the top of this policy shows when it was last updated.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

📧 contact@danceconnectuk.co.uk
🌐 danceconnectuk.co.uk